What is Lumina Media's investment in Benedict Cumberbatch's SunnyMarch?

Lumina Media has acquired a significant stake, between 25% and 50%, in Benedict Cumberbatch's production company, SunnyMarch.

What is the focus of Benedict Cumberbatch's SunnyMarch?

SunnyMarch focuses on producing character-driven films with budgets typically between £9 million and £20 million.

Who is behind Lumina Media and SunnyMarch?

Lumina Media is Thomas Benski's new venture, backed by investors including Magnus Rausing. SunnyMarch was co-founded by Benedict Cumberbatch and Adam Ackland.

Home / Business and Economy / Lumina Media Invests in Benedict Cumberbatch's SunnyMarch

Lumina Media Invests in Benedict Cumberbatch's SunnyMarch

4 Dec, 2025

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Summary

Lumina Media acquired a significant stake in Benedict Cumberbatch's SunnyMarch.
Adam Ackland no longer has significant control of SunnyMarch.
SunnyMarch focuses on character-driven films with budgets of £9M-£20M.

Lumina Media Invests in Benedict Cumberbatch's SunnyMarch

Lumina Media, the new venture founded by Thomas Benski, has secured a significant stake in Benedict Cumberbatch's production company, SunnyMarch. Filings at U.K. Companies House indicate that Lumina Studios Group now holds between 25% and 50% of SunnyMarch Group Limited.

This investment marks a shift in ownership, as co-founder Adam Ackland has ceded his previous majority control. While Ackland remains a director, the move positions Lumina Media as a key partner in SunnyMarch's future endeavors. The production outfit previously sold a minority stake to Anton in 2021.

SunnyMarch, co-launched by Cumberbatch and Ackland in 2013, focuses on character-driven films with estimated budgets between £9 million and £20 million. Cumberbatch has described the company's USP as balancing quality with commercial appeal, reflecting films they admired growing up.