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AI Startup Luma AI Eyes London for Major Expansion
2 Dec, 2025
Summary
- Luma AI is expanding to London, aiming to hire 200 employees.
- The company recently secured $900 million in a funding round.
- London is chosen for its talent pool and as a European gateway.
U.S.-based Luma AI, an innovative video generation startup, has announced ambitious expansion plans for London. The company intends to establish a significant presence by recruiting around 200 professionals, which represents 40% of its total workforce, by early 2027. These new roles will span critical areas including research, engineering, and strategic development.
This major European initiative comes shortly after Luma AI successfully closed a $900 million Series C funding round. This significant investment, led by Humain, has propelled the company's valuation to over $4 billion, underscoring strong investor confidence. Luma AI is known for developing "world models," advanced AI capable of learning from diverse data types.
CEO Amit Jain highlighted London's appeal due to its strong academic institutions and research talent, deeming it the ideal gateway to the European market. The expansion aims to provide creatives globally with powerful AI tools for storytelling, benefiting sectors like marketing, advertising, and entertainment.
