Home / Business and Economy / AI-Free Startup Raises $20M from ARK Invest
AI-Free Startup Raises $20M from ARK Invest
21 May
Summary
- Lucra secured $20 million in funding from ARK Invest.
- The startup focuses on eSports gamification and loyalty.
- ARK Invest had prior negative experience in this sector.
Lucra, a company specializing in turning friendly competitions into loyalty programs, has secured $20 million in funding from ARK Invest. The startup utilizes a white-label platform to offer these services to brands such as golf courses, arcades, and pickleball clubs. Notably, Lucra achieved this significant funding without prominently featuring 'AI' in its pitch, a common practice for startups today.
This investment is of particular interest given ARK Invest's past experience with a company in the eSports gamification and loyalty sector, which reportedly resulted in a negative outcome. The podcast episode features an interview with Dylan Robbins, the founder and CEO of Lucra, discussing the company's unique approach.
