Home / Business and Economy / L'Oréal eyes India with Innovist acquisition
L'Oréal eyes India with Innovist acquisition
19 Mar
Summary
- L'Oréal is in advanced talks to acquire a majority stake in Innovist.
- The deal values Innovist between $350 million and $450 million.
- This move strengthens L'Oréal's presence in the Indian market.
French cosmetics giant L'Oréal is reportedly in advanced negotiations to secure a controlling stake in the Indian direct-to-consumer personal care company, Innovist. The proposed transaction is expected to value Innovist at approximately $350 million to $450 million.
This strategic move underscores L'Oréal's commitment to expanding its footprint within India's dynamic beauty and wellness landscape. The company aims to initially acquire a significant ownership share, with plans for a progressive increase to full control over the subsequent years.
The Indian direct-to-consumer beauty market has recently seen substantial strategic acquisitions. Companies like Hindustan Unilever Limited, Marico, and USV have actively invested in or acquired stakes in digitally native brands, reflecting a larger industry trend.
