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Longi Eyes Battery Growth Amid Fierce Solar Competition
4 Jun
Summary
- Longi chairman acknowledges intense competition in the solar sector.
- Existing know-how, branding, and sales channels are key advantages.
- The company aims to grow its battery business significantly.
The chairman of Longi, a major solar equipment manufacturer, has openly discussed the escalating competition within the solar energy sector. He emphasized that leading companies in the market hold a significant edge due to their accumulated expertise, established brand recognition, and robust sales networks.
In response to these market dynamics, Longi is making a strategic push to expand its battery division. The company's ambition is to elevate its battery business to a scale comparable with its existing solar operations, signaling a diversified growth strategy.
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