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Luxury London Bakery Faces Backlash Over £29 Bread
2 Apr
Summary
- London bakery criticized for high prices of gluten-free bread and pastries.
- Loaves are priced at £16 for 500g and £29 for 900g, with pastries at £11.
- Bakery acknowledges quality and price concerns, promises improvements.
Copains, a French bakery that opened in London three months ago, has drawn criticism for its high-end pricing, with a 900g gluten-free loaf costing £29 and individual pastries priced at £11. The bakery, founded by former LVMH employees Giovanni Amico and Baptiste Borne, offers vegan and coeliac-friendly options, aiming to provide a "complete culinary experience" without compromise.
However, customer feedback has been largely negative, with one reviewer calling a vanilla doughnut "remarkably disappointing" and "like eating packing foam." Another diner described the bread as "gummy, dry and subpar." In response, Copains stated that supplier issues and the higher cost of raw materials in the UK are contributing factors. The bakery has committed to conducting "in-depth quality tests" and renegotiating with suppliers, promising "concrete improvements" soon.
