Liftoff Files for IPO Again After Pulling Previous Plan

Liftoff Inc. has once again filed for an initial public offering, marking a second attempt after previously withdrawing its registration. This move comes two months after the Blackstone Inc.-backed company pulled its planned IPO, which had aimed to raise up to $762 million.

In 2025, Liftoff experienced a net loss of $23.1 million, with revenues reaching $685.7 million. This contrasts with the prior year, where the company reported a net loss of $48.2 million on revenue of $519.3 million. The company's platform, which aids in placing advertisements within mobile applications, relies on its internally developed AI prediction model, Cortex, to drive its advertising revenue. This platform achieved a reach of approximately 1.4 billion daily active users worldwide during the fourth quarter.

Blackstone initially acquired a majority stake in Liftoff in 2021. However, the recent filing suggests Liftoff is not expected to maintain majority control post-IPO. This follows a minority stake acquisition by General Atlantic last year, which valued the company at $4.3 billion. Goldman Sachs Group Inc., Jefferies Financial Group Inc., and Morgan Stanley are leading the offering, with shares anticipated to trade on the Nasdaq Global Select Market under the symbol LFTO.