What is Liftoff Mobile filing for?

Liftoff Mobile has filed an S-1 document, which is the first step in the process of going public through an Initial Public Offering (IPO).

Who owns the majority of Liftoff Mobile?

Blackstone acquired the majority of Liftoff Mobile's shares in 2021 and is expected to remain the majority shareholder after the IPO.

What are Liftoff Mobile's 2025 financial results?

In 2025, Liftoff Mobile reported revenues exceeding $519 million and a net loss of over $48 million, while also carrying $1.85 billion in debt.

Home / Business and Economy / Mobile Marketing Firm Liftoff Files for IPO

Mobile Marketing Firm Liftoff Files for IPO

15 Jan

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Summary

Liftoff Mobile, formed in 2021, has filed its first S-1 document.
The company reported over $519 million in 2025 revenues with a net loss.
Blackstone remains the majority shareholder after the anticipated offering.

Mobile Marketing Firm Liftoff Files for IPO

Liftoff Mobile, a company that aids mobile app developers in marketing their applications, has officially filed its initial S-1 registration statement, signaling its intent to become a publicly traded entity. Formed in 2021 through the merger of Liftoff and Vungle, the company is backed by Blackstone, which acquired a majority stake and appointed new leadership.

While specific details regarding the IPO's size are yet to be disclosed, industry whispers suggest a target of $400 million. Liftoff reported revenues surpassing $519 million for 2025, accompanied by a net loss of over $48 million. The company also carries a substantial debt of $1.85 billion.

Notably, the offering features an extensive group of financial institutions involved in underwriting and selling the shares, potentially indicating strong investor interest or a strategy to distribute risk. Following the offering, Blackstone is expected to maintain its position as the majority shareholder.