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Lamborghini's Record Revenue Despite Fewer Sales
4 Aug
Summary
- Lamborghini posted record revenue of €1.74 billion in H1 2026.
- Vehicle deliveries declined by 4.6% to 5,422 units in the same period.
- Operating profit fell to €395 million due to tariffs and exchange rates.
During the first half of 2026, Lamborghini reported a record revenue of €1.74 billion, a significant increase despite a 4.6% decrease in vehicle deliveries. The company delivered 5,422 vehicles worldwide between January and June, yet generated more income per car.
This revenue surge is attributed to strong demand for its Ad Personam customization program and a favorable product mix. These factors allowed Lamborghini to offset lower sales volumes by increasing the average selling price of each vehicle.
Despite record revenue, operating profit decreased to €395 million from €431 million in the prior year. Executives cited higher U.S. import tariffs, unfavorable exchange rates, and slowing demand in China as key contributors to the reduced profitability.
Navigating challenging global market conditions, including geopolitical tensions and economic uncertainty, Lamborghini maintains a healthy order book. Customers continue to show strong spending on personalized vehicles, with average waiting times around one year.
