What is Lahori Zeera's revenue achievement?

Lahori Zeera achieved Rs 5 billion in revenue for FY2025 and had crossed Rs 3 billion by FY2024.

When did Lahori Zeera launch and what was its initial strategy?

Lahori Zeera was launched in 2017 with a strategy focused on affordability and catering to traditional Indian palates, differentiating itself from global beverage brands.

How much funding did Lahori Zeera raise in its Series B round?

In May 2025, Lahori Zeera raised Rs 2 billion in a Series B funding round.

Home / Business and Economy / Zeera: India's Spice Drink Takes on Cola Giants

Zeera: India's Spice Drink Takes on Cola Giants

5 Mar

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Summary

Lahori Zeera achieved Rs 5 billion revenue in FY2025.
Founded on traditional Indian flavors, Zeera targets local palates.
Zeera secured Rs 2 billion in Series B funding in May 2025.

Zeera: India's Spice Drink Takes on Cola Giants

In 2025, Archian Foods, known for its Lahori Zeera brand, stood out as one of India's fastest-growing beverage companies, surpassing Rs 5 billion in revenue for FY2025. The company's strategy centers on repeat purchases, cultural resonance, and affordability.

The brand's inception in the mid-2010s was driven by a market gap: a lack of organized players offering traditional Indian spiced beverages. Cousins Saurabh Munjal, Nikhil Doda, and Saurabh Bhutna recognized this void, launching Lahori Zeera in 2017 in Ludhiana.

Zeera competed with global giants by offering a Rs 10, 250 ml pack, significantly cheaper than competitors. Strict unit economics, including a self-owned production plant near demand hubs, ensured profitability. The company later adopted a co-bottling model with stringent quality controls.