Kolon Sport Recycles Clothes Into New Textiles

Kolon Sport is redefining retail with its Beijing flagship store, Kolon Atlas, which prominently features circular economy practices. This innovative space showcases the brand's commitment to sustainability, moving beyond product display to embody environmental stewardship.

The store introduces a novel 're-craft' program, inviting consumers to recycle their used clothing through a straightforward reservation and drop-off system. Participants are rewarded with points, fostering engagement with sustainable actions and closing the loop on textile waste.

At the core of this initiative is Kolon's T2T (textile to textile) recycling technology. This advanced system breaks down old garments, especially those with high polyester content, to molecular levels. The regenerated materials are then used to create new, high-quality textiles, significantly reducing environmental impact.

This flagship store represents a broader trend in the outdoor sports industry, where brands are increasingly adopting ecosystem-based strategies. Kolon aims to build a community that values both performance and environmental responsibility, hosting events like wilderness cleanups and waste recycling initiatives.