Kolkata Fireworks Frenzy: Aerial Displays Dominate Diwali Sales

As of October 20th, 2025, Kolkata's fireworks markets have seen a significant surge in sales, with a 25-30% increase compared to the previous year's Diwali celebrations. The primary driver behind this spike in demand is the growing popularity of aerial fireworks, such as shells and shots, which have become the most sought-after items.

Alongside the aerial displays, traditional items like sparklers and charkis also sold in good numbers. However, the demand for sound crackers, including chocolate bombs and kalipatka, has been conspicuously low. This shift in consumer preferences can be attributed to the recent relaxation in sound norms, which has brought all green firecrackers into the ambit of legal retail in Kolkata.

The wider range of legal fireworks on offer has led to higher sales overall. Wholesalers and retailers at the cracker markets report that over 95% of customers are asking for items that provide lighting displays, with "fountains" being among the hottest selling products, priced between Rs 250 to Rs 1,800.

Despite the high cost of shells and shots, ranging from Rs 450 to Rs 2,500 for a box of two to three pieces, they have also sold in large numbers, particularly to customers from housing complexes. The organizers of local fireworks fairs have noted a clear shift in customer preferences, with people now more conscious about the environment and willing to spend on green fireworks that pollute less.