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Kodak's CEO: From Collapse to Industrial Manufacturer
15 Jul
Summary
- Kodak faced significant financial losses, losing $160 million annually.
- The company filed for bankruptcy in 2012 due to the digital photography shift.
- Jim Continenza rebuilt Kodak as an industrial manufacturer.
Jim Continenza, CEO of Kodak, discusses the company's near collapse and its subsequent transformation. Once a dominant force in photography, Kodak filed for bankruptcy in 2012, a victim of the digital photography revolution. The company was losing approximately $160 million annually before its restructuring.
Continenza, a specialist in business turnarounds, joined Kodak's board during its bankruptcy process. He focused on redefining the company's identity and core skills, ultimately rebuilding it as a formidable industrial manufacturer. His efforts successfully brought the historic brand back from financial ruin.
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