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Kimora Lee Simmons' $20M Sale Revelation
8 Apr
Summary
- Kimora Lee Simmons received less than $20 million from the sale.
- Baby Phat achieved over $1 billion in revenue during its peak.
- Simmons reacquired the Baby Phat brand in 2019.
Kimora Lee Simmons recently shared details about the sale of her influential brand, Baby Phat. She disclosed that from a sale valued at $140 million, she personally received $20 million or less. Simmons expressed that she was not privy to the initial discussions surrounding this sale.
Baby Phat, initially launched by Simmons and her former husband Russell Simmons, became a significant fashion force in the early 2000s. Under her leadership as creative director and president, the brand achieved revenues exceeding $1 billion. The Kellwood Company acquired Baby Phat and its parent company in 2004.
After the brand ceased operations in 2010, Kimora Lee Simmons successfully reacquired Baby Phat in 2019. She has since focused on relaunching the label, aiming to connect with both original fans and a new generation by leveraging nostalgia and current fashion trends.
