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Kim K: From Credit Card Woes to Billion-Dollar Brands
8 Dec
Summary
- Kim Kardashian launched Dash boutique using a credit card in her sister's name.
- The sisters struggled financially, paying only minimums on their credit card bills.
- Kim Kardashian's SKIMS company is now valued at $3.2 billion.
Kim Kardashian is delving into her entrepreneurial past, sharing business insights from her MasterClass series. She recounted the initial financial hurdles faced when opening the Dash boutique with her sisters Kourtney and Khloé in 2006. The sisters had to place inventory on a credit card, primarily in Kourtney's name, as they lacked a history of timely vendor payments.
Facing difficulties in paying off the credit card monthly, they often settled for minimum payments, a strategy Kim acknowledges was risky. The family later expanded Dash with locations in Miami and New York, even spawning spinoff shows like 'Dash Dolls' to focus on store employees.
After nearly 12 years, the Dash stores closed in 2018, with Kim citing individual growth and focus on personal brands and family. This journey contrasts sharply with her current success; her shapewear company, SKIMS, was valued at $3.2 billion in 2022, highlighting her evolution into a business mogul.
