Who acquired Khaby Lame's company?

Rich Sparkle, a Hong Kong holding company, acquired Khaby Lame's brand management firm.

How much was Khaby Lame's company sold for?

Khaby Lame's company was sold for Rs 8,980 crore ($975 million).

Who will manage Khaby Lame's global commercialisation?

Anhui Xiaoheiyang Network Technology will manage Khaby Lame's global commercialisation for the next 36 months.

Home / Business and Economy / TikTok Star Khaby Lame Sells Company for $975 Million

TikTok Star Khaby Lame Sells Company for $975 Million

28 Jan

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Summary

Khaby Lame's company was sold for Rs 8,980 crore ($975 million).
A Hong Kong holding company acquired Lame's brand management firm.
Anhui Xiaoheiyang Network Technology will manage global commercialisation.

TikTok Star Khaby Lame Sells Company for $975 Million

Khaby Lame, the globally recognized Italian content creator, has finalized the sale of his company, Step Distinctive Limited. The transaction, valued at a substantial Rs 8,980 crore ($975 million), involved the acquisition by Rich Sparkle, a holding company based in Hong Kong.

As part of the agreement, Anhui Xiaoheiyang Network Technology, a Chinese operator, will manage Lame's worldwide commercialization efforts for an initial period of 36 months. This strategic move is anticipated to drive over $4 billion in annual sales, focusing on key markets such as the US, the Middle East, and Southeast Asia.

Lame, whose real name is Seringe Khabane Lame, rose to fame during the COVID-19 pandemic with his silent, comedic reaction videos. The deal also includes provisions for the development of an 'AI Digital Twin' using Lame's biometric data for multilingual social media content creation.