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KFC's Surprising Global Dominance
20 Oct
Summary
- KFC originated from a partnership between Harland Sanders and Pete Harman.
- The first international KFC opened in London in the 1960s.
- China now has more KFC outlets than the United States.
The global fast-food phenomenon known as Kentucky Fried Chicken (KFC) owes its beginnings to the collaboration between Harland Sanders and Pete Harman in the early 1950s. Their initial franchise, established at Harman's cafe in Salt Lake City, eventually blossomed into an international enterprise.
Following its early growth in the United States, KFC ventured overseas, opening its inaugural international restaurant in London during the 1960s. This marked the beginning of its expansive global reach, with franchises soon established across North America and the UK.
A significant turning point occurred with KFC's entry into Asian markets. The launch of its first outlet in Japan in 1970, coupled with the unique "Kentucky for Christmas" campaign, created a lasting cultural tradition. By 2018, China emerged as KFC's largest market, boasting over 5,600 outlets, significantly more than the United States.
Despite its immense international success, KFC has faced challenges on its home turf, with the US now ranking as its third-largest market. The company's global footprint is extensive, featuring over 30,000 restaurants in 150 countries, underscoring its status as a leading quick-service restaurant brand worldwide.
