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KFC Faces Major Closures Amidst Popularity Slump
23 Aug
Summary
- Over 300 KFC locations closed in the past year.
- KFC ranked lowest among top chicken chains by Google ratings.
- KFC launched a menu revamp centered on boneless chicken.
KFC experienced a significant national contraction, closing over 300 locations in the past year, a 7.6% reduction in its domestic presence. California, Texas, and Ohio saw the highest number of closures. Kansas experienced the largest percentage loss, with 8 out of 38 restaurants ceasing operations.
This decline appears linked to decreasing popularity, as KFC ranked last among major chicken chains with an average Google rating of 3.42 stars. Competitors like Chick-fil-A and Raising Cane's received much higher ratings. Despite these challenges, KFC's parent company, Yum! Brands, reported 7% unit growth overall, and the chain expanded internationally with 660 new restaurants in over 55 countries during the first quarter of 2026.
To address its reputation, KFC introduced a revamped brand identity and menu on June 15, 2026. The new strategy emphasizes boneless chicken, diverse beverages, and enhanced sauces, aiming to offer a more flavor-forward and customizable experience. KFC aims to implement core elements of this strategy across its Top 20 markets by the end of 2027.
