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KFC China Loyalty Soars Past 590 Million Members
5 Feb
Summary
- Over 590 million KFC China loyalty members, exceeding 40% of the nation.
- Yum China's loyalty programs drive 55% of total sales.
- KFC's KPRO brand sees 80-90% of sales from loyalty members.
Yum China, the operator of KFC and Pizza Hut in China, has announced its digital loyalty programs have surpassed 590 million members, capturing over 40% of the nation's population. This significant milestone was revealed during the company's 2025 earnings report, where it was noted that unique memberships across its brands grew by 13% since 2024, with loyalty members accounting for 55% of total sales.
Experts highlight this as the world's largest loyalty program, driven by China's widespread adoption of digital payment and ordering apps. Yum China's CEO, Joey Wat, emphasized the program's crucial role in business growth, especially for the KPRO brand, where 80-90% of sales originate from loyalty members. The company has also rolled out an AI ordering assistant to KFC app users, adopted by two million members so far.
Further underscoring the digital trend, industry reports project the Chinese loyalty program market to grow from nearly $20 billion in 2025 to almost $33 billion by 2029. Yum China's KFC app offers advanced features like paid and invitation-only tiers, providing benefits such as prioritized delivery, distinguishing it from many U.S. counterparts.
