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Pietersen's Spirit: Cricket Star Ventures into Alcobev
12 Feb
Summary
- Kevin Pietersen has invested in Ardent Alcobev, launching whisky, gin, and vodka.
- The new spirit range includes Dram Bell whisky, Gin Soak gin, and Glacir vodka.
- Ardent Alcobev plans global expansion after understanding current markets.
Former England cricketer Kevin Pietersen has expanded his investment in the alcoholic beverage sector with Ardent Alcobev, launching a new portfolio that includes blended Scotch whisky, premium gin, and vodka. The brand's offerings feature Dram Bell blended Scotch whisky, Gin Soak Premium Dry Gin, and Glacir Premium Vodka, with a focus on quality ingredients and unique origins.
Pietersen highlighted his investment strategy, emphasizing his understanding of the products and the strength of his partners. He noted India's position as the world's largest whisky-drinking market as a key factor in his investment. The spirits are currently available in select Indian states, including Delhi, Maharashtra, Karnataka, Goa, Rajasthan, and Haryana.
The cricketer also expressed particular enthusiasm for launching in Karnataka, referencing his history with Bengaluru from his time playing for the Royal Challengers Bangalore. He views the city as a dynamic hub and sees growth potential in India, which influences his investment decisions. Ardent Alcobev is now considering global expansion, with initial talks focusing on the Middle East and other eastern markets.
