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Keurig Names New Coffee Chief Amid Split
1 Apr
Summary
- Rafael Oliveira will lead Keurig's new coffee company post-split.
- Keurig plans to divide into two separate beverage and coffee entities.
- The company aims for the split to be completed by the end of the year.
Keurig Dr Pepper Inc. has announced that Rafael Oliveira, the current chief executive officer of JDE Peet's NV, will assume leadership of its newly formed coffee company. This appointment is set to take effect once the integration of JDE Peet's and Keurig's planned separation into two distinct entities are finalized.
The company revealed its intention last August to acquire JDE Peet's and subsequently divide the combined business. One entity will focus on beverages, led by current Keurig CEO Tim Cofer, while the other will be dedicated to coffee operations. Keurig anticipates completing this significant structural change by the close of 2026.
Oliveira brings extensive experience, including his recent tenure at JDE Peet's and a prior decade at Kraft Heinz Co. His appointment follows an earlier consideration of Sudhanshu Priyadarshi for the coffee company leadership, a decision that was revised amidst investor concerns regarding debt levels associated with the JDE Peet's acquisition.
