Kendall Jenner Bets on British CBD Drink Startup

Kendall Jenner has recently invested in Trip, a prominent British drinks and supplements business. The model has purchased an undisclosed minority stake and will serve as the prominent figure in the company's upcoming global promotional campaign.

Founded in 2019 by Olivia Ferdi and Daniel Khoury, Trip is headquartered in London and is recognized as one of the UK's fastest-growing food and drink enterprises. The company's product line prominently features cannabidiol (CBD) soft drinks, alongside other supplements such as magnesium.

Jenner joins other notable investors like Joe Jonas and Rosie Huntington-Whiteley. Last year, a funding round led by Coefficient Capital valued Trip at over 300 million US dollars. Trip reported revenues nearing £67 million in the previous financial year.

Jenner expressed her long-standing admiration for the brand, citing the product's quality and the brand's elevated, intentional feel. She noted that Trip helps her stay grounded and present. Ferdi highlighted Jenner's embodiment of the brand's philosophy of finding moments of calm within a busy life.