Kellogg's Cereals Drop Rice Amid Weather Woes

Kellogg's has reformulated two of its well-known cereals, Rice Krispies and Coco Pops, by removing rice from their ingredients. This significant change is attributed by the company to "changing weather conditions" that have impacted the quality and availability of rice.

The updated recipes now utilize rice flour in Rice Krispies, while Coco Pops feature a blend of rice flour and corn flour. A key consequence of this reformulation is the inclusion of wheat gluten in both cereals. Consequently, they are no longer suitable for consumers with wheat allergies or coeliac disease.

Kellogg's stated that the new recipes have undergone careful assessment to maintain taste, appearance, and texture. The cereals continue to be non-high in fat, salt, or sugar (non-HFSS), and contain no artificial colours, flavours, or sweeteners. They also maintain their established levels of fibre, Vitamin D, and iron, with updated allergen labelling clearly indicating the presence of wheat.

This reformulation comes as sales of Rice Krispies have reportedly been in decline, with both value and volume showing a decrease, according to The Grocer trade magazine's upcoming Top Products Survey 2026.