Kellogg's Cereal Changes: Climate Crisis Hits Rice Krispies

Kellogg's has announced a significant reformulation of its popular Rice Krispies and Coco Pops cereals. The change involves replacing rice with rice flour and a blend of rice and corn flour, a move directly linked to the climate crisis impacting grain availability and quality. This reformulation aims to maintain consistent product standards despite the challenges posed by changing weather conditions.

Consumers may notice a difference as the cereals now include wheat gluten. Consequently, the updated recipes are no longer suitable for individuals with wheat allergies or coeliac disease, a notable change from previous formulations. Kellogg's has ensured clear labelling on new packaging to alert consumers to the presence of wheat as an allergen.

The company emphasized that extensive assessments have been conducted to ensure the taste, texture, and appearance remain satisfactory. Kellogg's is actively monitoring consumer feedback regarding these beloved products. Importantly, both cereals are confirmed to remain non-high in fat, salt, or sugar (non-HFSS), and continue to be free from artificial colours, flavours, or sweeteners, retaining their fiber, Vitamin D, and iron content.