Home / Business and Economy / Kardashian's Lemme Brand Fights Hong Kong Cigarette Firm in Trademark War
Kardashian's Lemme Brand Fights Hong Kong Cigarette Firm in Trademark War
13 Nov
Summary
- Kourtney Kardashian's Lemme vitamin brand sues Hong Kong cigarette company over trademark
- Lemme claims 'likelihood of confusion' and 'dilution' of its brand by Hong Kong's Lemme
- Lemme has earned around $61 million in e-commerce sales over the last 6 months
As of November 13, 2025, Kourtney Kardashian's Lemme vitamin and supplement brand is engaged in a trademark war with a Hong Kong-based cigarette company also using the Lemme name. Lemme Inc., founded by Kardashian and launched in September 2022, has filed an opposition against Hong Kong Senran Technology Company's trademark application, claiming "priority and likelihood of confusion" as well as "dilution by blurring" of its brand.
The legal battle centers around the Hong Kong company's plans to sell cigarettes, e-cigarettes, and related products under the Lemme name, which Kardashian's Lemme claims will damage its reputation and goodwill. The Hong Kong firm has denied Lemme's claims, arguing that there is no likelihood of confusion given the differences in their respective product categories.
Despite the ongoing lawsuit, Lemme has seen impressive growth, earning around $61 million in e-commerce sales over the last six months. The brand has expanded its gummy product line and recently launched new probiotic lollipops to promote women's health. As the legal battle continues, Lemme remains focused on expanding its successful vitamin and supplement business.
