Home / Business and Economy / Julez Smith Launches High-End Fashion Line, Embraces Vintage
Julez Smith Launches High-End Fashion Line, Embraces Vintage
21 Nov
Summary
- Julez Smith is launching a high-end fashion line in 2026.
- He emphasizes the importance of vintage fashion and its history.
- H&M opened a new concept store in Beverly Hills with celebrity guests.
Julez Smith is preparing to unveil his own high-end fashion line, with aspirations for a 2026 launch. He emphasizes a commitment to authentic, quality clothing, distinct from typical Instagram brands. Smith also highlighted his appreciation for vintage fashion, stating that styles from the '50s through the early 2000s offer valuable history and can be modernized.
The retail landscape saw a significant new addition with H&M's opening of a 5,000-sq. ft. concept store in Beverly Hills. The event featured campaign stars Julez Smith and Delilah Belle Hamlin, along with Tina Knowles, cutting the ribbon. This new location aims to offer an elevated experience with curated collections and a pre-loved vintage section.
Smith discussed his burgeoning modeling career, which has seen him walk for major brands like Versace and Jil Sander. He described the past two years as surreal, crediting blessings and purpose for his success. Beyond modeling and his upcoming clothing line, Smith indicated potential future ventures into acting, though his immediate focus remains on establishing his fashion brand.
