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JPMorgan Taps Athletes for New Financial Service
18 Mar
Summary
- JPMorgan launches a new financial advisory service within wealth management.
- A council of star athletes, including Dwyane Wade and Tom Brady, will lead the initiative.
- The service aims to manage athletes' finances through retirement due to short careers.

JPMorgan Chase & Co. has established a new financial advisory service to support athletes through their careers and into retirement. This initiative is part of its wealth management offerings and features an advisory council comprised of prominent sports figures. Leading this council is NBA champion Dwyane Wade, alongside Olympic gold medalist Sue Bird, Super Bowl champion Tom Brady, and FIFA World Cup winners Alex Morgan and Megan Rapinoe.
The creation of this service acknowledges the unique financial challenges faced by professional athletes. Their careers are often brief, with many retiring before the age of 35. This can lead to unexpected financial transitions and, in some cases, significant difficulties, as approximately one in six NFL players face bankruptcy within 12 years of retiring. JPMorgan's new program aims to provide crucial financial education and management to mitigate these risks.
This move by JPMorgan aligns with strategies seen from other major financial institutions like Morgan Stanley and Goldman Sachs, which have long-standing divisions dedicated to serving high-profile clients in the sports and entertainment industries. The focus is on providing tailored financial guidance to help athletes navigate their finances effectively during and after their playing days.




