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Amazon Rival Joybuy Launches in UK Weeks
14 Feb
Summary
- Joybuy, a major Chinese e-commerce platform, is set to launch in the UK.
- The platform boasts 600 million customers and extensive product offerings.
- It plans to compete with Amazon by offering same-day delivery.
The UK market is anticipating the arrival of Joybuy, a major Chinese e-commerce competitor, in March. This platform, owned by JD.com, boasts an impressive 600 million customers and is poised to challenge established online retailers.
Joybuy intends to offer more than 100,000 different product lines, covering categories from electricals to food and drink. The company highlights its commitment to "authentic brands" and will feature promotional deals, including significant discounts on popular items.
To rival existing giants, Joybuy is leveraging an advanced logistics network to provide same-day and next-day delivery in key urban areas. This service will be operated by JoyExpress, with staff and vehicles visible in branded uniforms, underscoring the firm's commitment to efficient distribution across Europe.
The company has already established a head office in Westminster and has been actively recruiting experienced staff from British retail sectors, signaling a serious intent to capture market share. The founder, Liu Qiangdong, has a significant net worth and a history of building successful retail businesses.
Joybuy's expansion into the UK is part of a broader trend of Chinese firms increasing their direct-to-consumer presence in the British market, following similar moves by other prominent companies.
