Home / Business and Economy / Jersey Shore Sees Surge in Summer Spending
Jersey Shore Sees Surge in Summer Spending
10 Jul
Summary
- Visitor spending rose in Ocean, Atlantic, and Cape May counties.
- Wildwood businesses saw significant activity post-July 4th holiday.
- Madison Resort reported strong August bookings beyond the holiday.
Visitor spending saw an uptick in several Jersey Shore counties during 2025, with Ocean County experiencing a 2.6% increase, Atlantic County a 2.5% rise, and Cape May County a 4.5% jump from the prior year. Businesses in Wildwood reported a significant increase in activity around the Fourth of July holiday week. Many establishments are optimistic that this momentum will continue throughout the remainder of the summer season.
Nancy Saleeb, owner of St. George's Beach Outlet on the Wildwood Boardwalk, noted a substantial boost in sales during the holiday period after a slow start to the season. She expressed initial concerns about consumer spending due to factors like gas prices but stated sales have since improved with more visitors arriving. Joseph Montello of Joey M's La Piazza reported his strongest week of the season leading up to the July 4th weekend, with sales up by an impressive 55%.
Donna Allen, Vice President of Marketing at Madison Resort in Wildwood Crest, confirmed that business remains strong beyond the holiday week, with bookings still coming in for August. The resort was fully booked for the recent holiday weekend and has already experienced its best July to date. Upcoming events, such as the New Jersey State BBQ Championship, are expected to draw further visitors to the shore.
