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Jay Shetty's 'On Purpose' Podcast Severs Ties with iHeartMedia
7 Mar
Summary
- Jay Shetty's 'On Purpose' podcast deal with iHeartMedia concludes.
- The partnership ends after three years of producing over 800 episodes.
- Shetty recently launched a new production company, Perfect Strangers Media.
iHeartMedia will not renew its three-year deal with Jay Shetty for his widely popular "On Purpose" health and wellness podcast. The current agreement is set to conclude at the end of June.
Executives from iHeartMedia informed advertising partners of the decision, stating it was a mutual agreement to part ways. They expressed respect for Shetty and highlighted the success of their collaboration, which saw both audience and revenue double. The decision is not a reflection on Shetty or the quality of his content.
This development follows Shetty's recent announcement of his new production company, Perfect Strangers Media. The company aims to produce film, TV, and podcasts focused on interconnected stories. Perfect Strangers Media has already established partnerships with Netflix for two series.
