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Kelce Invests in Nostalgia: Buys Stake in Homage
26 Sep
Summary
- Jason Kelce invested in the vintage apparel brand Homage.
- His investment firm, Winnie Capital, facilitated the deal.
- Homage reported $50 million in revenue for 2024.
Following his retirement from the Philadelphia Eagles, Jason Kelce has aggressively pursued entrepreneurial ventures, including significant investments in profitable brands. He recently acquired a stake in the vintage sports apparel brand Homage, with the investment facilitated by his firm, Winnie Capital, which he co-owns with his wife, Kylie Kelce.
Kelce stated that he has been a fan of Homage's designs due to their nostalgic quality, reminding him of his upbringing and favored teams. Homage, which has served as the official merchandising partner for the Kelce brothers' podcast, 'New Heights,' reported $50 million in revenue for 2024. The brand has raised approximately $16.4 million in total historical funding.
Kelce is not the sole notable investor; Ryan Reynolds' Maximum Effort, Kevin Durant's 35V, Rob McElhenney's More Better Ventures, and Haslam Sports Group have also purchased stakes in Homage. Homage founder and CEO Ryan Vesler expressed his excitement about collaborating with these experts to expand the brand's reach.
This investment marks another step in Jason Kelce's growing business portfolio. Alongside his brother Travis Kelce, he is involved in various successful ventures, including the 'New Heights' podcast, for which they secured a $100 million deal with Amazon, the Garage Beer brand, and partial ownership of the Arena League indoor football team, the St. Josephs Goats.
