Japan Retailers Relax Dress Codes to Attract Workers Amid Labor Shortage

In the face of Japan's tightening labor market, major retailers are increasingly relaxing their strict dress code policies to attract young workers. As of November 2025, companies like discount chain Don Quijote, drugstore Fuji Yakuhin, and supermarket operator Tokyu Store have dialed back restrictions on hair colors, nail art, and accessories.

This shift marks a significant departure from the traditional corporate culture in Japan, where conformity and uniformity have long been the norm. 22-year-old Hinako Mori, who moved to Tokyo last year, chose to work part-time at Don Quijote specifically because the company allows her to dye her hair in various shades, including ash blonde with light and dark blue streaks.

Mori's previous job at a major Japanese convenience store chain had mandated black or dark brown hair, leading to a stressful experience when she dared to go blonde. "I was told to either wear a wig or use spray-on color," she recalled.

The relaxation of dress codes is largely driven by Japan's aging population and limited immigration, which have created a fierce competition for workers. According to OECD data, Japan's working-age population has declined by 16% since its peak in 1995, forcing companies to adapt their policies to attract and retain talent.

While the changes are more prevalent among smaller firms facing acute labor shortages, some large listed companies have also joined the trend. In recent months, Japan Airlines, Tokyo Metro, and domestic budget carrier Skymark Airlines have allowed their staff to wear sneakers to work.