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Jamie's Italian: A Bold Comeback Amidst Market Woes
7 Dec
Summary
- Jamie's Italian restaurants closed in the UK in 2019, costing over 1,000 jobs.
- Oliver is not investing personal funds in this relaunch, unlike previous ventures.
- The brand's return occurs as UK hospitality faces tough trading and rising costs.

Jamie's Italian is preparing for a significant return to the UK market, marking a new chapter for the restaurant chain that previously shuttered all its domestic sites in 2019, resulting in over 1,000 job losses. Chef Jamie Oliver, who has curated the menu for the new Leicester Square location, acknowledges the challenges but sees the current climate as an opportune moment.
Oliver expressed his vision to bring excitement, surprise, and delight to the mid-market dining experience, a gap he believes needs filling. This revival is structured under a franchise agreement with Brava Hospitality Group, operator of Prezzo. Notably, Oliver is not personally investing in this venture, a departure from his previous financial involvement.




