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ITG Expands Sports Reach with Tongue Tied Management Buy
24 Sep
Summary
- Independent Talent Group acquired Tongue Tied Management.
- ITG aims for growth in European entertainment and sport.
- TTM represents athletes, coaches, broadcasters, and creators.
Independent Talent Group (ITG) has announced a significant investment in the UK sport talent agency Tongue Tied Management (TTM). This move is part of ITG's broader strategy for expansion, following a major stake acquisition by Sienna Private Equity in December.
TTM, led by FIFA-registered intermediary Jo Tongue, represents a variety of sports figures, including athletes, coaches, broadcasters, and creators. Notable clients include Jill Scott and Michael Carrick.
ITG CEO Sally Long-Innes stated that the investment is crucial for building Europe's leading entertainment and sport talent group. She highlighted TTM's expertise and client relationships, particularly in growth areas like women's sport.
Jo Tongue commented that the investment will provide TTM's team and clients with access to a wider network, while maintaining the agency's core values. ITG also recently established a studio with former BBC News boss Deborah Turness.
