Home / Business and Economy / ITC Buys Full Yoga Bar Stake for ₹645 Crore
ITC Buys Full Yoga Bar Stake for ₹645 Crore
29 Sep
Summary
- ITC fully acquired Sproutlife Foods for ₹645 crore.
- Sproutlife Foods manufactures and sells products under 'Yoga Bar'.
- The acquisition strengthens ITC's future-ready food portfolio.
As of September 29, 2026, diversified conglomerate ITC Ltd announced the complete acquisition of Sproutlife Foods, the company behind the 'Yoga Bar' brand, for around ₹645 crore. This transaction involved ITC acquiring the remaining 52.5 per cent stake, thereby making Sproutlife Foods its wholly owned subsidiary.
The acquisition aligns with ITC's strategic objective to strengthen its presence in the food sector, particularly with future-ready products. Sproutlife Foods, operating under the 'Yoga Bar' trademark, is recognized for its digital-first approach, excelling in online sales through direct-to-consumer channels and e-commerce platforms, while also expanding its offline retail presence.
Prior to this full acquisition, ITC held a 47.5 per cent stake in Sproutlife Foods as of March 31, 2026, with a cumulative investment of ₹255 crore. The 'Yoga Bar' brand has demonstrated strong performance in segments like Bars, Muesli, and Oats, and has actively expanded its protein offerings and launched new products, including plant protein powders.
