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US Data Secured as Picea Acquires iRobot

Summary

  • iRobot will maintain its US headquarters in Massachusetts.
  • Key functions like engineering and marketing will stay in the US.
  • A new subsidiary, 'iRobot Safe,' will protect consumer data.
US Data Secured as Picea Acquires iRobot

iRobot, the company behind Roomba, has officially completed its acquisition by Picea Robotics, transitioning from Chapter 11 bankruptcy to a privately held entity under Picea's full ownership. The company is reinforcing its commitment to its US base, maintaining its headquarters in Bedford, Massachusetts. Key operational functions, including engineering, product development, and marketing, will continue to be anchored in the United States.

To address consumer concerns about data privacy, iRobot has established 'iRobot Safe,' a dedicated subsidiary focused on data protection. This subsidiary will be governed by an independent board comprising US citizens and will be based in the US. This initiative is designed to ensure a clear separation between iRobot's non-US ownership and its US and global consumer data, reassuring customers about data security.

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