What is aragh sagi and why was it banned in Iran?

Aragh sagi is a traditional Iranian liquor distilled from raisins, sometimes called the national spirit. It was banned along with all other alcohol by the Islamic Republic after the 1979 revolution.

How is the new SAG brand of aragh sagi produced?

SAG is produced commercially in the United States, partnering with a distillery that ensures it meets strict safety regulations, involving the fermentation and distillation of raisins.

What does aragh sagi taste like and how is it consumed?

Aragh sagi has a crisp, clear, and slightly sweet flavor with notes of molasses, caramel, and rosewater, and is often drunk straight, over ice, or with lemon, pairing well with Iranian cuisine.

Home / Business and Economy / Iran's Banned Spirit Reborn in NYC

Iran's Banned Spirit Reborn in NYC

16 Apr

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Summary

A traditional Iranian liquor is being revived by diaspora.
The drink was banned and is now sold on black markets.
Four friends launched SAG, a commercial aragh sagi brand.

Until the Iranian Revolution in 1979, aragh sagi, a liquor distilled from raisins, was widely consumed. Its production and consumption were subsequently banned, forcing it underground where it became available only on the black market, often with dangerous risks of methanol poisoning.

Four Iranian friends living in New York City, nostalgic for this taste of home, decided to bring it back commercially. They launched SAG two years ago, a homage to their homeland's spirit. The initial 300 bottles sold out quickly, primarily to members of the Iranian diaspora seeking a connection to their roots.