How did TV ad volumes in IPL season 19 compare to season 18?

TV ad volumes in the first four matches of IPL season 19 were up 10 percent compared to the first four matches of the previous season.

What was the change in the number of advertisers for IPL season 19?

The number of advertisers decreased by 26 percent in the first four matches of IPL season 19, with 43 advertisers compared to 58 in the previous season.

Which company was the top advertiser during the initial matches of IPL season 19?

Google emerged as the top advertiser, contributing nearly 13 percent to the ad volume share in the first four matches of IPL season 19.

Home / Business and Economy / IPL 19 Ads Surge Despite Fewer Advertisers

IPL 19 Ads Surge Despite Fewer Advertisers

4 Apr

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Summary

TV ad volumes rose 10% in the first four matches.
The number of advertisers decreased by 26% compared to last year.
Google emerged as the top advertiser, leading ad volume share.

IPL 19 Ads Surge Despite Fewer Advertisers

The 19th season of the Indian Premier League (IPL) has recorded a notable increase in advertising volume on television. Data from the first four matches shows a 10 percent rise in ad volumes compared to the same period last year.

However, this surge in advertising volume was accompanied by a decrease in the number of advertisers. The first four matches featured 26 percent fewer advertisers than the previous season, with 43 companies advertising compared to 58.

Despite fewer advertisers, the advertising landscape was intense, with categories like e-commerce and mouth fresheners dominating. Google stood out as the leading advertiser, contributing approximately 13 percent to the total ad volume during these matches.

Nine new advertising categories and 45 new brands made their debut on TV during the initial phase of the IPL's 19th season.

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