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Instacart Explores Sale Amid Industry Consolidation
24 Oct
Summary
- Instacart is reportedly exploring a sale, with Uber and DoorDash as potential buyers.
- A deal could value Instacart at approximately $16 billion to $17 billion.
- Past acquisition talks between DoorDash and Instacart in 2021 failed due to antitrust concerns.

Instacart is reportedly exploring a potential sale and has engaged in initial discussions with prospective buyers, including Uber and DoorDash. The company's shares saw a notable increase following the news, reflecting its current market value of approximately $12 billion.
Acquisition by either Uber or DoorDash could significantly enhance their online grocery delivery operations. This would leverage Instacart's existing marketplace and strong retailer relationships with the buyer's extensive delivery network and customer base.
However, any such deal could attract considerable antitrust attention. This is due to the increasing consolidation within the industry, with other major food delivery platforms also pursuing significant mergers. For instance, Uber recently announced a substantial deal to acquire Delivery Hero's operations outside China.
The ongoing discussions are not guaranteed to result in a definitive agreement. Based on recent industry transactions, a typical takeover premium could place Instacart's valuation between $16 billion and $17 billion. Notably, prior discussions between DoorDash and Instacart in 2021, which would have valued the grocery delivery firm much higher, reportedly faltered partly over concerns about antitrust approval.