Why is Infibeam Avenues rebranding to AvenuesAI?

Infibeam Avenues is rebranding to AvenuesAI to reflect its strategic transformation into an AI-led digital payment technology company.

What new technologies will AvenuesAI focus on?

AvenuesAI will focus on embedding Artificial Intelligence across its value chain, including payment processing, fraud detection, and credit scoring.

Where does AvenuesAI currently operate?

AvenuesAI has an international footprint with operations in the UAE, Saudi Arabia, Australia, and the US, and a presence in Oman.

Home / Business and Economy / Infibeam rebrands to AvenuesAI, eyes AI-powered future

Infibeam rebrands to AvenuesAI, eyes AI-powered future

11 Dec

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Summary

Infibeam Avenues will be renamed AvenuesAI Ltd.
The company is transforming into an AI-led digital payment technology firm.
AvenuesAI already operates internationally in UAE, Saudi Arabia, and Australia.

Infibeam rebrands to AvenuesAI, eyes AI-powered future

Infibeam Avenues Ltd. has announced plans for a significant rebranding to AvenuesAI Ltd., with its board giving in-principle approval for the name change. This move signals a profound transformation from its origins as a payments and e-commerce infrastructure provider to an AI-led digital payment technology company.

The company's leadership emphasizes that artificial intelligence will now permeate nearly every aspect of its operations. This includes enhancing authorization processes, optimizing payment routing, bolstering fraud detection systems, improving credit scoring, and advancing cloud technologies. The new branding, AvenuesAI, directly reflects this deep integration of AI into its core products and services.

This strategic shift aims to position AvenuesAI as a globally recognized entity in the AI-driven fintech space. The company already boasts an international presence in the UAE, Saudi Arabia, Australia, and the US, with further collaborations in Oman. Despite the rebranding, its flagship CCAvenue payment gateway will continue to offer its comprehensive suite of digital payment and fintech solutions.