Home / Business and Economy / India's Summer Shopping Shifts to Fast Delivery
India's Summer Shopping Shifts to Fast Delivery
16 Jun
Summary
- Quick-commerce sales for sunscreen and skincare hit Rs 380 crore monthly.
- Beverages saw Rs 460 crore in monthly sales, a 114% year-on-year rise.
- Overall personal care and hygiene product sales nearly doubled.
- Dairy, milk, and eggs grew 178% year-on-year to ₹665 crore monthly.
India's summer consumption is experiencing a significant surge on quick-commerce platforms, with categories like beverages and skincare showing remarkable year-on-year growth as of May 2026. Beverages alone generated Rs 460 crore in monthly sales, marking a 114% increase.
In the skincare and face care segment, including sunscreens, monthly sales on these platforms reached Rs 380 crore, up 96% from the previous year. Cetaphil emerged as the market leader in this category.
The trend highlights a broader consumer shift towards instant delivery for seasonal needs. Hair care sales more than tripled, while fragrances and deodorants saw substantial expansion.
Food and grocery items also benefited, with dairy, milk, and eggs experiencing 178% year-on-year growth to Rs 665 crore monthly. This indicates a clear preference for on-demand purchases of summer essentials via rapid-delivery services.
