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India's Protein Boom: From Dairy to Plant-Based
8 Dec
Summary
- India's health food sector is experiencing significant growth post-pandemic.
- Major companies like Amul, Tata, and ITC are expanding into protein-rich foods.
- Plant-based options, including nuggets and burger patties, are gaining traction.
The Indian health food industry is experiencing a remarkable surge in popularity following the pandemic. Dairy giant Amul was an early entrant into the protein market two years ago, signaling a growing consumer interest.
Following this trend, Tata Consumer Products has ventured into plant-based meat alternatives, launching products like nuggets and burger patties under its brand Tata Simply Better. Competitor ITC has also introduced its own range of plant-based protein items, including similar offerings, and has expanded into egg and milk biscuits.
Nestlé India is also actively exploring this burgeoning market, collaborating with popular restaurant chains Social and Boss Burger for a trial launch of its Maggi Professional plant-based products. This widespread industry movement highlights a significant and ongoing shift in consumer preferences towards healthier, protein-focused, and plant-derived food options.
