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Gold Soars: India's Love for Yellow Metal Unwavering Despite Price Surge
20 Apr
Summary
- Gold sales rose from 14 to 25 tonnes during Akshaya Tritiya 2026.
- Gold prices increased to ₹1,57,000 per 10 grams in 2026.
- Silver sales decreased to 300 tonnes in 2026 from 400 tonnes last year.
Akshaya Tritiya 2026 saw a remarkable increase in gold sales, estimated to have risen from 14 tonnes in 2025 to around 25 tonnes this year. This surge underscores the persistent appeal of gold as both a significant cultural artifact and a reliable investment, even as bullion prices reached unprecedented levels.
The festival also highlighted a stark contrast in consumer behavior between gold and silver. While gold demand remained robust, silver sales volumes were projected to decrease to approximately 300 tonnes in 2026, down from 400 tonnes the previous year. This indicates that higher prices may be dampening demand for silver.
Gold prices have seen a dramatic year-on-year increase of nearly 50%, with prices per 10 grams climbing from ₹59,850 in 2023 to a record ₹1,57,000 in 2026. Silver prices also experienced a significant rally, rising from ₹74,600 per kg in 2023 to ₹2,58,000 in 2026. Despite these sharp increases, faith in gold as an asset appears unshaken.
