Home / Business and Economy / Holograms Transform Indian Cinemas
Holograms Transform Indian Cinemas
6 Jan
Summary
- Holographic engagement platform launched by PVR INOX and Ikonz Studios.
- Platform uses AI-powered HXR technology for interactive brand experiences.
- Currently live in seven PVR INOX locations, nationwide rollout planned.
India's cinema advertising landscape is undergoing a significant transformation with the introduction of a novel holographic engagement platform by PVR INOX in collaboration with Ikonz Studios. This pioneering initiative aims to elevate cinema advertising beyond conventional posters and on-screen commercials. It introduces life-like, three-dimensional holograms within cinema foyers and common areas, enabling audiences to interact directly with brands.
The platform is powered by Ikonz Studios' proprietary HXR technology, enhanced with artificial intelligence, to create deeply engaging brand experiences that foster stronger recall among moviegoers. Early campaigns have successfully integrated celebrity holograms, such as Amitabh Bachchan for IDFC Bank, demonstrably improving trust and brand recognition. Gautam Dutta, CEO of Revenue and Operations at PVR INOX, highlighted that this innovation escalates cinema advertising by transforming brand communication into memorable, interactive experiences.
Currently, the holographic platform is live at seven PVR INOX locations in Delhi and Mumbai. A rapid expansion is planned, with a nationwide rollout to 50 key cinemas anticipated by the first quarter of 2026. This extensive network will provide brands with access to high-footfall cinema venues across India through a unified, premium engagement ecosystem. Abinav Varma Kalidindi, CEO of Ikonz Studios, emphasized the platform's role in converting physical spaces into immersive environments for meaningful brand-audience connections.
