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India's Export Strategy Gets Global Overhaul
20 Feb
Summary
- ITPO plans permanent overseas exhibition centers and deeper MSME support.
- Focus shifts to market intelligence, institutional presence, and FTAs.
- Services exports are a key growth area alongside electronics and AI.
India's export promotion is set for a structural transformation, as outlined by the India Trade Promotion Organisation (ITPO). Recognizing global trade shifts, the ITPO is moving beyond conventional methods like trade fair participation.
The organization plans to establish permanent exhibition centers in key international markets. This initiative, alongside deeper handholding for Micro, Small, and Medium Enterprises (MSMEs), aims to boost India's global trade share. Focus areas include leveraging market intelligence and institutional presence abroad.
ITPO will intensify efforts to educate exporters on Free Trade Agreement (FTA) benefits, including rules of origin and documentation. The strategy also prioritizes attracting export-oriented investments and widening the sectoral focus to include electronics, clean energy, AI, and advanced manufacturing.
Services exports, which are rapidly growing and nearing parity with merchandise exports, will receive increased attention. ITPO seeks deeper diversification and expansion within this dynamic sector. Lessons from global trade hubs like Singapore are being adapted to streamline systems and enhance institutional support for Indian businesses.
