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India's Black Friday Boom: Sales Surge Post-Diwali
23 Nov
Summary
- Black Friday is now a key sales window in India post-Diwali.
- Brands use Black Friday to liquidate inventory before winter sales.
- Online platforms and offline retailers see significant sales growth.
The once Western-centric Black Friday shopping event has become a crucial sales period in India, significantly impacting how brands manage their stock and pricing strategies. Retailers now utilize this window, falling after Diwali and before the late December winter sales, to offer substantial discounts and attract consumers.
This phenomenon is particularly strong on online platforms, where numerous retailers, both large and small, leverage Black Friday to liquidate older inventory. Brands across diverse categories like electronics, fashion, beauty, and lifestyle are participating with extensive promotions. This increased activity, amplified by Cyber Monday, has led to an estimated 100 sales days annually in India.
Major e-commerce players report significant surges in sales during Black Friday, with double-digit growth expected and categories like winter wear, fashion, and accessories driving demand. Even offline retailers are expanding their sales periods, reflecting Black Friday's national adoption and expectation of strong double-digit growth in sales and footfall.
