Home / Business and Economy / AI Powers India's Ad Spend Surge
AI Powers India's Ad Spend Surge
9 Dec
Summary
- Programmatic buying accounts for 42% of India's digital ad spend.
- AI enables deeper consumer insights and predictive personalization.
- The industry expects programmatic to reach 44% by 2026.
India's advertising sector is undergoing a significant transformation, with programmatic buying already capturing 42% of the digital ad expenditure and poised to reach 44% by 2026. This evolution is powered by Artificial Intelligence, which is central to creating a more responsive and intelligent marketing ecosystem.
AI's role extends beyond mere bid optimization; it now acts as a decision engine, analyzing behavioral signals to predict audience engagement across various platforms. As new media channels like connected TV and retail media gain traction, programmatic will become increasingly crucial for real-time brand engagement.
This AI-driven approach allows advertisers to gain profound insights into consumer psychology by interpreting data signals such as browsing activity and content affinity. This enables a move from static audience segments to dynamic, evolving models, facilitating proactive personalization and smarter inventory curation for enhanced marketing ROI.
