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India's wealthy seek luxury homes for lifestyle, not profit
16 Mar
Summary
- Affluent Indians now prioritize lifestyle and wealth preservation in luxury homes.
- Leisure destinations like Goa, Kasauli, and Alibaug are seeing increased demand.
- Buyers prefer ready-to-move-in luxury homes to avoid construction risks.
Wealthy homebuyers in India are increasingly prioritizing lifestyle and long-term wealth preservation over speculative short-term gains when purchasing luxury properties. This signifies a shift in investment philosophy, with high-net-worth individuals treating real estate as both a personal consumption item and a stable financial asset.
Leisure destinations such as Goa, Kasauli, and Alibaug are particularly attracting affluent buyers. These locations offer improved connectivity and appeal to a growing emphasis on wellness and work-life balance. The luxury second home market is experiencing significant annual growth, with a majority of ultra-high-net-worth individuals opting for premium residences.
Buyers are now seeking 'experience-led living,' emphasizing properties that offer privacy and curated community settings, often with natural surroundings. A preference for ready-to-move-in homes is also evident, as buyers aim to avoid the uncertainties and delays associated with under-construction projects.
Luxury real estate is viewed by many as a store of wealth and a legacy asset to be passed down through generations. While rental income remains a consideration, it is often secondary to the lifestyle value and long-term appreciation potential of these properties.
