Gold Dip: Indian Buyers Seize Opportunity

Indian consumers are now treating gold price corrections as opportune moments to buy, mirroring strategies used in equity markets. Many individuals who had previously postponed jewelry purchases due to escalating prices are now actively entering the market during dips. This behavioral shift is attributed to a fear of missing out (FOMO), encouraging proactive buying rather than indefinite waiting. The yellow metal continues to exhibit volatility, with prices fluctuating significantly in early February 2026, reaching highs near Rs 1.61 lakh per 10 grams.

This resilient demand is further bolstered by cultural factors, with gold jewelry being viewed as a secure asset rather than an expense, particularly during festive and wedding seasons. Titan Company's Managing Director, Ajoy Chawla, noted that this dynamic is increasingly recognized in households, with women advocating for jewelry purchases. The company's jewelry division, including Tanishq, experienced a "fantastic" December quarter, reporting a substantial revenue increase.

Chawla acknowledged the inherent volatility in gold pricing, influenced by macroeconomic factors like US Federal Reserve interest rates and global liquidity. He suggested that central banks worldwide might see gold as a structural play for de-risking. Despite the unpredictability, Titan Company aims to maximize gains during periods of strong demand and increased marketing efforts to capture market share.