Chennai Gamers Drive Global Success

Indian gaming studios are finally gaining prominence, leveraging both cultural sensibilities and universal themes to create compelling titles across various genres. Highbrow Interactive, a Chennai-based startup, exemplifies this trend with simulation games set in Indian locales that have found success in Europe and Indonesia. The burgeoning Indian gaming market, valued at $2 billion, is providing fertile ground for these studios.

The sector's growth is further propelled by recent regulatory developments, including the ban on real-money games, which has clarified the distinction between problematic apps and general gaming. The proposed state Animation, Visual Effects, and Gaming (AVGC) policy and a growing talent pool are creating significant momentum. Startups are increasingly scaling up and securing external capital, with a sharp rise in applications from Tamil Nadu-based startups to incubation programs.

While challenges like market-oriented product development and talent flight have persisted, the ecosystem is evolving. Increased collaboration through meet-ups and gaming events fosters best practices, and returning expatriates are contributing valuable global experience. With a focus shifting towards IP creation and supported by government initiatives like financial incentives and skilling programs, Tamil Nadu's gaming sector is poised for further expansion beyond service-based work.